Pablo S. Torre, Bomani Jones Crushing It With Oddball Marketing For ESPN’s ‘High Noon’

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High Noon, the newest ESPN show set to debut, is benefiting from an off-the-wall marketing campaign from the show’s co-hosts, Pablo S. Torre and Bomani Jones.

In terms of promos, we all know that ESPN fumbled the lead up to their new morning show — Get Up!. It took way too long to get off the ground, cost way too much, and was falsely painted as a show that would be ‘woke’ by The Hollywood Reporter. Because of their blunders, a lot of media folks and naysayers reveled in their initial TV ratings — which were very low in comparison to the show’s budget. Now, with High Noon set to premiere on June 4th, the duo of hosts are using their social media accounts to make sure folks know it’s not your run-of-the-mill ESPN show.

Starting on May 14th, Torre and Jones have been posting side-by-side photos of themselves on Twitter and Instagram. These photos, though, aren’t the kind normally scene from ESPN’s PR department. Instead, they’re hilarious pictures of the two personalities from when they were kids — often doing embarrassing stuff. In one, Bomani Jones is reading an issue of the National Enquirer, with Torre on the other side holding a lightsaber from Star Wars. Another features dueling elementary school photos. And in a minimalist approach, there isn’t a High Noon logo splashed all over the place. Alternately, the photos just feature the date of the premiere (June 4th), the show’s start time (12 P.M), and a tiny ESPN logo.

Here are a few of the best ones:

I don’t know if they were plied with these promos by someone from ESPN or if they made them on their own, but they certainly fit the guys’ personalities. Overall, they’ve been very successful with tons of likes, hearts, and comments. Let’s just hope The Hollywood Reporter doesn’t come along with some damning headline.