Nike Preparing to Release Self-Lacing Sneaker

With Boston Celtics star Jayson Tatum as its frontman, Nike is set to release a state-of-the-art, self-lacing basketball sneaker on February 17th.

Have you ever been down at the Y, fiddling on your phone from the sidelines and too tired or preoccupied to bend down and tie your kicks before the next run? I guess that’s happened to me…but it’s never too much of an issue. If it is a huge issue, though, Nike has a new shoe coming out that will solve your problem.

The new sneaker, known as the Nike Adapt BB, will tighten or loosen up right from your phone (via digital app). That’s right, folks, no need to bend down anymore.

Jayson Tatum was among a group of players to test the shoes at Nike HQ.

https://youtu.be/uZJ2bq12JSI

Here are some details on how the shoe works, per Nike’s official press release:

“When a player steps into the Nike Adapt BB, a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug. The tensile strength of the underfoot lacing is able to pull 32 pounds of force (roughly equal to that of a standard parachute cord) to secure the foot throughout a range of movement.

That’s where the brain, or FitAdapt tech, kicks in. By manual touch or by using the Nike Adapt app on a smartphone, players can input different fit settings depending on different moments of a game. For example, during a timeout, a player can loosen the shoe before tightening it up as they re-enter the game. In a forthcoming feature, they can even prescribe a different tightness setting for warm-ups. Plus, players can opt in to firmware updates for the FitAdapt technology as they become available, sharpening the precision of fit for players and providing new digital services over time.”

Of course, the new kicks — set to release on February 17th — will not be cheap. Per OregonLive.com, they’ll retail for $350.