Vox Media Refuses To Halt Their Takeover With Docuseries On Netflix

After picking up two major third-party brands in the last 12 months — The Ringer; Funny or Die — Vox Media is now officially in bed with Netflix. On May 23rd, the streaming giant released the first three episodes of Vox Media’s weekly docuseries Explained, with a new episode coming every Wednesday. The show focuses around important, yet off-beat topics not normally seen in the daily news cycle.

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From a media standpoint, there is literally nothing that Vox Media doesn’t have their hand in. They are, by all means, the gold standard right now among the Millennial Generation and beyond. You’ve gotta be a triple-threat these days, and with a world-class portfolio of brands and original podcasts, they check all three boxes to the furthest extent. Going even further down the rabbit hole to specific topics, they flourish there as well. Whether it’s sports, food, entertainment or whatever, Vox has it all covered.

And that’s just the baseline stuff.

Vox is now a full-on creative powerhouse, to boot. They’ll make branded content in-house then distribute it across their “house of brands, our partner brands and platforms”. Besides branded content, they teamed up with NBC Universal to offer their own automated advertising platform, called Concert. Per Digiday, Concert is “geared toward branding, not direct response, so for now it is targeting a select group of big brands rather than chasing the thousands of long-tail advertisers that fuel most ad tech platforms”.

While Explained puts their name in the face of a whole new group of people, there is more to come. In July, their food travel series No Passport Required will hit PBS and their four-part show American Style will hit CNN in 2019, per The Hollywood Reporter.

You can watch Explained here.